Design-Convergent R&D in Korea and Policy Implications
Design-centered innovation is based on consumer needs, pain points, and latent desires. Its major strength is that products developed through this approach are more likely to succeed in the market.
While innovation is shifting rapidly from a technology centered approach to a user- and consumer-centered one, the importance of design in R&D activities continues to increase.
Nam (2012) suggests that convergence design should be developed because it could improve industrial competitiveness and the sustainability of industrial technologies. Convergence design maximizes consumers’ utility and the economic value of products by combining knowledge, technology, function, and aesthetics. Nam shows that industrial technologies are more competent when utilizing creativity in design, and emphasizes the convergence potential of design and technology as a new growth engine.