An analysis of changes in the market structures due to the introduction of mobile platform, focusing on a two-sided market
○Mobile platform markets have been rapidly formed due to the acceleration of mobile phone distribution by a rapid growth of ICT. Therefore, the introduction of mobile platform has changed structures of traditional markets. Therefore, it is necessary to discuss policy on regulations and actual analysis of the external effect of a mobile platform (indirect effects of network), competence with the existing markets, and competence between mobile applications.
○This study aims to focus on a competitive relationship with offline markets after mobile platform was introduced, and derive policy implications that the characteristics of a two-sided market are reflected.