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A Study on Changes in the Distribution Ecosystem with the Emergence of a New Distribution Channel

Author Goo, Jinkyung Date 2015.01.02 Page
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○ This study examines domestic distribution industry to find its structural changes caused by the emergence of new distribution channel. This analysis is expected to provide policy clues for the industry with regard to the buildup of suitable distribution ecosystem as well as the vitalization of the industry.
○ This study aims to identify the concept of distribution channel and its range by reflecting newly emerged distribution channels. And then, this study reaches out to the anlayses on the effects of new distribution channel on the existing ones and their participants.